Catalyst Franchise Systems
Whether you want expert guidance or full-service management — Catalyst helps you launch, scale, and transition to internal control.
Your Franchise... Our 7-Step Growth Model
Catalyst helps healthcare businesses launch and scale their franchise systems with ease. We offer both consulting and full-service management — from design, training, and compliance to sales processes and ongoing support. Our simple 7-step process provides full transparency, so you always know where you stand. We plug in, perform, and build your internal team so you can scale faster without losing control.
Business Viability
(Step 1 of 7)
Purpose: Evaluate whether the business is truly franchise-ready. We analyze unit economics, scalability, and brand strength to produce a Franchise Feasibility Report with readiness recommendations.
Key Areas: Financial Viability, Operational Consistency, Brand Positioning & Demand, Market Scalability, Pilot Location(s) Performance
Deliverables: Franchise Feasibility Report with readiness recommendations
Foundation Build (Step 2 of 7)
Purpose: Document the core operations and standards so the business can be run the same way in every location. This step creates the base every franchise needs to scale with consistency.
Keys Areas: Operational Manual, Franchisee Training Program, Support Structure, Brand & Marketing Assets, and Internal Readiness
Deliverables: Franchise-ready Operations Manual, brand standards, and training program
System Design (Step 3 of 7)
Purpose: Design the structure of the franchise system—territories, fees, technology, and compliance—so it’s clear how the business will operate and grow as a franchise.
Key Areas: Technology Stack, Reporting & KPIs, Communication Channels, Compliance & Quality Control, Scalable Support Workflows, and Knowledge Management
Deliverables: Franchise system blueprint with territory framework, fee structure, and compliance plan
Legal Readiness (Step 4 of 7)
Purpose: Coordinate with franchise counsel to prepare the required legal documents and meet state registration requirements. Our role is to guide the process and ensure the business is ready for counsel to finalize. Legal drafting and filings are completed by your attorney.
Key Areas: Business Structure, Executive Backgrounds, Litigation & Bankruptsy History, Fees, Franchisee Requirements, Support, Training, and Systems, Territory, Brand Assets & Restrictions, Public Figures & Endorsements, Unit Financial Performance & Historical Data, Corporate Financial Statements, Contracts, Receipt & Delivery Compliance, Franchise Agreement Specifics, Marketing & Sales Strategy
Deliverables: Franchise Disclosure Document (FDD), Franchise Agreement, and compliance plan prepared through franchise counsel
Rollout - Consulting Engagement
(Step 5 of 7)
Purpose: Prepare the franchise for launch by creating the recruitment process, marketing materials,
and discovery steps. This stage positions the brand to attract and engage qualified franchisees.
Key Areas: Registration & Readiness, Lead Generation Preparation, Franchise Sales Process Setup, CRM & Automations, Marketing Collateral & Sales Tools, Internal Team Training & Tools, Franchisee Onboarding Toolkit, Discovery Day Execution, Advisor Support Structure
Deliverables: Franchise rollout plan with recruitment funnel, marketing collateral, and discovery process
Rollout Management
(Step 6 of 7)
Purpose: Guide the franchise through its first placement to make onboarding smooth and efficient. This step bridges the gap between legal readiness and operational efficiency.
Key Areas: Validation of Early Franchisees, Franchisee Support System Optimization, Operational & Marketing Feedback Loop, Ongoing Training Enhancements, Systemwide Communication & Engagement, Growth Planning & Territory Development, Brand Protection & Compliance Audits, Performance Monitoring & Strategic Reporting
Deliverables: Guided franchisee placement support through the first recruitment cycle
Ongoing Management
(Final Step)
Purpose: Provide the structure, tools, and oversight needed to keep the franchise system running smoothly as it grows. This step ensures franchisees are supported, royalties are tracked, and compliance is maintained long-term.
Key Areas: System Review & Performance Audits, Multi-Unit Franchise Support, Ongoing Training & Field Ops, Brand Standards Enforcement, Vendor & Supply Chain Oversight, Territory Conflict Monitoring, Continuous Improvements & Innovation
Deliverables: Ongoing franchise management program with support, compliance, and performance systems
Consulting
We guide your team through the entire franchise process — providing strategy, systems, and structure
— but you stay in control.
Full-Service Management
We operate as your franchise management team — then build your internal team to take
over when ready.